Category - In-store Customer Initiative of the Year

Judging Criteria

Describe a key in-store service initiative that you have implemented in the past 12 months to create a unique experience and point of difference.

Explain why you implemented this service option for customers.

What training was involved in creating this new service option?

What impact has this service had on the business, both from a customer satisfaction and profitability standpoint?

Who can enter?

Anyone can nominate, but a retailer must accept the award.

Retail Supplier category – retailer must nominate supplier.

Supplier to receive the award.

In terms of responses:

Up to 500 words per question (all questions must be responded to in writing).

Video/images can be included as support material for your responses.

As part of your submission, please provide a hi-res logo (jpeg, eps).

For reference

Customer experience – the total journey of a customer’s interactions with a brand.

Customer service – the advice or assistance a company gives its customers.

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  • 9 Sep 2019

    Nominations Open

  • 8 Nov 2019

    Nominations Close

  • 9 Nov 2019


  • 13 Dec 2019

    Finalists Announced

  • 27 Feb 2020

    Retail Awards 2020

2019 In-store Customer Initiative of the Year







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