Category - Best Loyalty/Program of the Year

Judging Criteria

 Describe a campaign your business has implemented in the last 12 months to drive customer loyalty.

What impact did this have on both repeat business and customer satisfaction? How did you measure this?

How is this approach different from your competitors?

How have you responded to customer feedback in relation to your loyalty initiative?

Who can enter?

Anyone can nominate, but a retailer must accept the award.

Retail Supplier category – retailer must nominate supplier.

Supplier to receive the award.

In terms of responses:

Up to 500 words per question (all questions must be responded to in writing).

Video/images can be included as support material for your responses.

As part of your submission, please provide a hi-res logo (jpeg, eps).

For reference

Customer experience – the total journey of a customer’s interactions with a brand.

Customer service – the advice or assistance a company gives its customers.


  • 9 Sep 2019

    Nominations Open

  • 8 Nov 2019

    Nominations Close

  • 9 Nov 2019


  • 13 Dec 2019

    Finalists Announced

  • 27 Feb 2020

    Retail Awards 2020

2019 Best Loyalty Program/Campaign of the Year





Thirsty Camel


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